FAQ

rtb.com is a self-serve retargeting platform built by RTB House that gives ecommerce brands and agencies direct access to Deep Learning-powered technology used by global enterprise advertisers.

rtb.com drives incremental revenue from high-intent users across the open internet.

Retargeting is a digital advertising strategy that displays personalized ads to users who have interacted with your brand online but have left without making a purchase.

It allows you to target relevant audiences rather than using a broader “spray and pray” approach. It makes budget management much more efficient.

The process is enabled by real-time bidding (RTB), whereby ad spaces are bought and sold in instantaneous auctions. The entire process of analyzing user data, placing bids, and displaying the ad happens in mere milliseconds.

• Deep Learning technology (10+ years in development)
• Proven with enterprise brands globally
• Access to 95%+ of internet users via 120+ SSPs
• No minimum budget required
• Fully self-serve—no contracts, no insertion orders.

👉 Enterprise-grade performance, built for speed and accessibility.

rtb.com is designed to deliver incremental growth, not just reattribute existing sales.

👉 Typical results:

• +3-8% uplift in total online revenue
• Up to 60% of purchases come from products users hadn’t previously seen.

No, you can start with any budget and scale based on results.

👉 You can choose to invest more after seeing the results.

Yes. Our plugin for Shopify allows you to:

• Sync your product feed automatically.
• Install tracking tags without coding.
• Launch retargeting campaigns in minutes.

👉 It’s really easy to set up retargeting on Shopify with rtb.com.

Our Deep Learning models:

• Analyze granular user behavior (e.g., browsing patterns, engagement signals).
• Identify high-intent users.
• Deliver personalized product recommendations.
• Optimize campaigns toward your chosen goal.

Yes. rtb.com automatically generates dynamic banners based on:

• Your product feed (images, prices, descriptions).
• Proven layouts developed across thousands of campaigns.

👉 No manual design needed—creatives are continuously optimized.

1. Sign up.
2. Connect your store or upload a feed.
3. Install tracking tags (or use our plugin for Shopify integration).
4. Choose your goal and launch a campaign!

👉 No contracts. No setup fees. Just performance.