Privacy Policy

1. General information

We are an advertising technology company that provides digital advertising services. This Website is intended for the purchase, management, and implementation of marketing technologies provided by RTB House. It serves as a platform for clients to access and integrate RTB House's solutions into their digital marketing activities.

When you use the Website we may collect certain information about you which may be considered personal data. Below you will find detailed information on what data we collect, how we use it and how you can manage your preferences with regard to such use.

2. What data do we collect

The type of data we collect depends on whether you are merely visiting the Website as a visitor (“Visitor”) or using our services as a registered user (“User”). In general, we may collect the following categories of data in connection with your use of the Website:

I. If you are a Visitor

1. Information collected automatically by our or third party tools implemented on our Website e.g. by means of cookies or other tracking technologies.

Such information is recorded under a unique identification number (e.g. an ID assigned to your browser or mobile device) and typically include: (1) your activity on the Website, e.g. subpages you visited, buttons you clicked, date and time you spent on the Website; (2) technical information about the browser or device you are using, e.g. its type and certain settings, operating system; (3) IP address indicating your non-specific geographic location e.g. country or region.

This data does not directly disclose your identity – it only identifies the browser or device you use to enter our Website and allows us to measure the use of our Website and personalize its content and our ads to that browser or device, as described below.

Additionally, we may use tools provided by social media platforms to conduct certain marketing activities (see below). Please note that such platforms may collect other data in connection with your use of the same. Please consult their privacy policies to learn more.

II. If you are also a User

If you have successfully registered on the Website, we will additionally collect and process the following categories of data:

2. Information you provided us when registering and creating an account

Such data may include your name; your business information (such as company name, tax identification number, and invoicing address); or the business details of the company you represent or are affiliated with. It may also include billing and payment information, contact details (such as your email address or phone number), and any other information necessary to create and manage your account, as well as to provide access to the purchased services.

3. Information you provide us when using the tools and functionalities of the Website when contacting us directly, e.g. by means of dedicated forms

The scope of such information will depend on the nature of your interaction. It may include your name, email address, and the content of your message - for example, when you use the “Decline Banners” form or other forms available on the Website.

4. Information on your activity on our Website related to the usage of the services provided by rtb.com

When you are a registered User utilizing our services, we will collect additional data regarding your browsing activity on the Website and your interactions with our tools or dashboards (logs). These logs may include information about the subpages you visited, your actions on the Website, activities performed within the Website, and other statistics related to your use of the services. Examples include items clicked on a page, time spent on specific pages, and whether any actions were performed on those pages. This information is collected automatically through technical means.

3. How do we use your data

Below you will find the description of purposes we may use your data for as well as privacy related controls you may exercise.

When you use the Website we may collect certain information about you which may be considered personal data. Below you will find detailed information on what data we collect, how we use it and how you can manage your preferences with regard to such use.

3.1 Information you provide us voluntarily:

3.1.1

Purpose: Creating and managing your account and purchase including billing

Description: You may choose to create an account on the Website and register as a User. We will process the data you provide us to register your account, manage your access and purchase and provide you with ongoing support related to your use of the Website and provided functionalities. We may also use your data to invoice you and collect fees for services we have provided.

Controls: You may contact dpo@rtbhouse.com to exercise your rights listed out in section 7 below

3.1.2

Purpose: Providing our services and support, including answering your queries

Description: You may send us messages via dedicated forms within the Website - we may contact you when you ask for support or when it appears that you might need support.

Controls: You may contact dpo@rtbhouse.com to exercise your rights listed out in section 7 below

3.1.3

Purpose: Contacting you regarding your account, or the services, including marketing communications and service updates

Description: We may use your contact information to communicate with you about matters related to your account, for example, to share updates on the performance of the services we provide, address any issues related to invoicing/billing, or notify you about newly available services or features. Occasionally, we may also send you product news, insights into how our services are used, invitations to participate in surveys, or other messages that relate to the services you are using.

Controls: You can choose to stop receiving email messages from us at any time by using the unsubscribe link included at the bottom of each communication. You may also contact dpo@rtbhouse.com to exercise your rights listed out in section 7 below.

3.2 Information collected automatically

3.2.1

Purpose: Website maintenance

Description: Necessary cookies allow us to ensure security of our Website, prevent potential fraud and make certain elements accessible and operational, as well as capture the privacy preferences you indicate in a consent mechanism upon entering the Website

Controls: Necessary cookies may be set without your specific consent. You may delete them and disable subsequent setting in your browser settings, however, this may prevent certain websites from displaying properly.

3.2.2

Purpose: Website analytics

Description: If you agree to setting statistics cookies, we will collect data about your interactions with the content we publish to monitor the Website’s functionalities and improve them.

To conduct these analyses, we use a third party tool, Google Analytics which stores data in a cookie related to the device or browser, IP address and on-site activities to measure and report statistics about your interactions with our Website. Please note, that Google may link this information with data related to your activity from other sites that use Google Analytics. Learn more about Google Analytics.

Controls: You may change your cookies preferences by clicking on the button “Cookie preferences” and choosing “show more details”. The button can be found in the footer section here. You may disable sharing your data with Google Analytics by adding to your browser an extension tool that blocks Google Analytics: Google Analytics Opt-out Add-on (by Google). To learn more about privacy at Google, see Google Privacy Policy.

3.2.3

Purpose: Measurement, analyzing and improvement of our Website

Description: We may analyze how you use our Website and services in order to understand user behavior, identify usage patterns, and assess the performance of specific tools or functionalities. This may include the collection of technical data, interaction logs, and engagement metrics. Such information helps us monitor the stability and efficiency of our systems, detect errors, ensure the security of our services, and optimize the overall user experience and design of the Website.

Controls: To the extent that this data is obtained through cookies or , you can manage your preferences if such cookies are not classified as necessary. Where we use data not collected through this technology, you may contact dpo@rtbhouse.com to exercise your rights listed out in section 7 below.

We may also process your personal data to defend our rights or pursue claims. This may happen e.g. if you file a complaint regarding the operation of our Website, or in case we discover an external attack on our Website.

4. What is the legal basis for processing

In order to lawfully process your personal data we are required to have legal basis for such processing. The legal basis will depend on the context of particular processing. It may be: (i) the explicit consent for data processing you give on the Website, (ii) our legitimate interests, (iii) performing a contract with you or (iv) a need to comply with a legal obligation we may be subject to.

If you would like to obtain further information concerning the legal basis for collection and use your personal information, please contact our Data Protection Officer at: dpo@rtbhouse.com.

5. With whom we share your data

In order to pursue the purposes indicated above your data may be shared with the following categories of third party recipients:

RTB House affiliated companies including RTB House Services sp. z o.o. seated in Warsaw, providing intercompany services,
third party contractors including those indicated in section 3 and third party data centers,

If required, your personal data may also be disclosed to authorities which are competent by the applicable laws to receive such data, including law enforcement authorities.

We carefully select third parties to whom your data may be disclosed, in particular we make sure they grant an appropriate level of privacy security to your data and process your data only for the intended purposes as well as in compliance with this Privacy Policy and the applicable laws.

We will not transfer or permit any of your personal data to be transferred to a territory outside of the European Economic Area unless we have taken measures necessary to ensure the transfer is in compliance with applicable laws. Such measures may include (without limitation) transferring the personal data to a recipient in a country that the European Commission has decided provides adequate protection for Personal Data as referred to in Article 45 GDPR or standard data protection clauses adopted by the Commission as referred to in Article 46 GDPR.

6. For how long will your data be processed

We may implement different data retention periods with regard to your data, depending on the context of processing. We process the data only as long as necessary to perform our services and for the purposes described herein.

If you are a Visitor, data collected automatically via cookies or other tracking technologies are stored for 24 months or until you withdraw your consent. In certain other cases, it is the period of validity of the legal basis for processing, e.g. until you withdraw consent or object to processing based on our legitimate interest.

If you are a User, additionally, we will also process other categories of the data. We will process the data as long as necessary to perform our services and for the purposes described in this notice (and to meet audit and legal requirements, resolve disputes and enforce agreements).

After the expiry of the relevant retention periods we will either delete or anonymize your personal data.

7. How can you exercise your privacy rights

To the extent provided by the applicable data protection laws, in particular the GDPR, you have the right to:

access your personal data,
rectify your personal data,
request erasure of your personal data,
object to data processing,
restrict processing of your personal data,
receive a copy of your data in a structured, commonly used and machine-readable format or to request transmission of the data to another controller, lodge a complaint with a competent supervisory authority, withdraw consent for data processing you gave at any time (without affecting the lawfulness of processing based on consent before its withdrawal).

We have appointed a Data Protection Officer to assist you in any privacy related matters, in particular to help you exercise the above rights. You may contact our DPO at: dpo@rtbhouse.com.

You may also exercise control over your privacy by means of other tools indicated in section 3.

8. Children's privacy

We do not knowingly collect or solicit any information from anyone under the age of 16. Our Website is not directed to children under the age of 16. In case we learn that we have collected personal information from a child under age 16 without verification of parental consent, we will delete that information as quickly as possible.

9. Technical requirements for website access

In order to access our website you need at least:

Internet access (dedicated line of 128 kbit/s per user at least);
web browser: Internet Explorer ver. 5.5 and higher, Opera ver. 7.x and higher, Firefox ver. 1.x and higher, Google Chrome ver. 5.0 and higher, Safari 5 or higher.

10. Amendments

We keep this privacy policy under regular review to make sure it is up to date and accurate. Where practicable, we will notify you about its changes in advance.

11. Contact us

The operator of the Website and the controller of personal data collected on the Website is:

RTB MARKETING & TECH SERVICES LIMITED,
Kyriakou Matsi 18, 2nd Floor, Egkomi, Nicosia 2408, Cyprus
registration number HE 387551, Tax ID: 10387551Z

With regard to certain data collected and processed on social media, we and the operator of the respective social media platform may be joint controllers of your personal data, as the purposes and means of processing of such data are agreed jointly by us and such platform. If you have any questions regarding the processing of your personal data on our Social Media, please contact our Data Protection Officer first.

You may file a complaint regarding the operation of this website to the above address or to contact@rtbhouse.com.

Please contact our Data Protection Officer at: dpo@rtbhouse.com in any matters regarding this Privacy Policy